Innovation
Observing markets, anticipating trends
In a context where brands need to constantly reinvent themselves to stay on top of new consumer trends, Carestia’s teams break down barriers with winning marketing strategies. The company stands out for its 100% proactive approach. Its innovation prowess is first and foremost based on the creation of new products, nourished by a razor-sharp vision of fragrance discovery. New types of scented marketing tools multiply, factoring in perfume gestures, with a plethora of innovative scenting techniques.
360° innovation
At Carestia, innovation is a creativity driver that underpins the company as a whole. Its vision of innovation involves the whole value chain: choice of new materials (bio-sourced, recycled, repurposed…) adaptation of industrial processes, investment in new machines and technologies (elaborate cutting, plastic-free films…), enhanced R&D focus at group level. Its innovations in scenting techniques, for example, serve to anticipate the expectations of brands: sustainability and faithful rendering of olfactory notes, gestures, health…the scent market is expanding (with home fragrance, for example), offering new avenues for fragrance discovery; creativity blossoms, acclaimed by brands, developed by Carestia.
Focus on sustainable development
With innovation as a tool for differentiation, sustainable development is the standard bearer of the group’s strategy. This responsible approach informs each choice made by Carestia Arcade Beauty’s teams. Each product’s carbon footprint is analyzed in detail. They are an essential part of the company’s global CSR strategy. The strength of Carestia’s offer is also about respecting human health and civic values.
The recent health crisis was a time to reflect for Carestia, informing new ideas in line with brands’ needs (contact-free products, refillable solutions, safe and transparent formulas, ethical and local sourcing…). Once again, the power of innovation continues to prove itself.
